Case Study; Toms Holidays

• This is an example of a website where a vast quantity of information needed to be presented in a manner that would be easy to navigate. Toms Holidays offer self catering beach accommodation in a spacious park containing both holiday chalets and holiday bungalows. The accommodation is varied in terms of sleeping capacity, layout, appearance and location with the tariffs reflecting these differences.
• The layout and style of the homepage reflects the twin requirements of artistic/design appeal with a large volume of information. The colours, choice of background and use of pictures show the best of the Cornish holiday experience; sun drenched beaches and azure seascapes. The colour tones of the page reflect the warmth of summer and the beach-front location. To cater for the information, a clearly labelled, easy to use navigation bar is placed at the top of the home page.
• Searching out information on your choice of holiday accommodation couldn’t be easier. The accommodation link leads to a map of the holiday park. Clicking on a given location brings up a side bar containing pictures of each individual self catering chalet and bungalow, both interior and exterior shots, as well as detailed information on the facilities each holiday home has to offer. The site literally offers holiday makers the opportunity to pick out their choice of holiday accommodation and name the chalet/bungalow on the booking form giving them total control of their holiday.
• Locating the tariffs and terms is equally straightforward; clicking the link at the top of the page brings up a table of dates and chalet sizes with the varying rates in an easy to read format.
• Like all high quality holiday websites, Toms Holidays don’t limit the scope of their site to their accommodation alone. Using a photo gallery, links and information pages prospective visitors can learn about the local area around Hayle and St Ives as well as a wide variety of attractions and activities (including information for those on surfing holidays in Cornwall) to allow visitors to plan ahead and get the most from their time in Cornwall.

• Toms Holidays is a well established company whose accommodation occupies a prime location among the beach front dunes at Riviere Towans near Hayle. The investment in the website, in terms of quality and attention to detail, reflects an ethos of providing the best self-catering holiday experience possible whether for holiday makers on the active surf scene or families wanting easy access to fantastic beaches and safe communal play areas to keep the younger family members happy. If you’re looking for self catering beach accommodation in Cornwall, Tom’s Holidays should be your first port of call