Wednesday, 23 July 2008

Blowing your own trumpet successfully!

  • A successful website sells your company, its products, and celebrates the strengths of your company. Many of our clients include a section within their website for case studies/successful contracts. It might feel like shamelessly blowing one's own trumpet but actually such information has an important function
  • It's no different, really, to us including a portfolio of our designs on our own website. If you are proud of something your company has achieved, you should not be shy about advertising the fact and your website is an ideal place to do it for a number of reasons.
  • Firstly, it sells your business by establishing your successful track record, not with general sales slogans but through concrete examples. This method is far more convincing then fine words which we are increasingly skeptical of in any case. It allows potential clients to see examples of your work and which other companies have entrusted work to you.
  • Secondly, it is a productive way to add regular new content to your website. A case study/portfolio page, in combination with a company news page, means that you can generate relevant content onto your website quite easily. It shows visitors that your company is self assured and proud of its achievements, moving forward constantly.
  • Of course regular fresh content is also something the search engines reward, particularly if you flag up the articles using Digg, redit, stumble, twitter or similar Web 2.0 applications. There really is no downside to be honest!
  • In the case of Naston, this self assured positive attitude has paid off in a huge way as they have recently become part of the SEMCAN group. SEMCAN look for precisely the qualities Naston have long proudly announced on their website; innovative products, specialist knowledge and expertise, a loyal and expanding client base and a healthy order book!
  • For a good example of the case study approach, take a look at Naston's project reference list list, whilst our own company news page serves to show just how much content, along with useful links, can be generateed by celebrating the regular achievements of your company.

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